Did you know that at least 80% of the buyers that walk through your home will do so with an agent of their own. It still is the leading source of finding a buyer and therefore is the number one prioritized item on a good marketing plan. The way to these buyers is through advertising to those agents and also online.
Let's look at the Palatine agents first.
If an agent wants to find homes to show their buyers the largest source is our MLS. (Multiple Listing Service). So it is the first place to advertise your home for sale. Now you are listed, any broker with a buyer in the Palatine area can check the database of homes to find properties that might be suitable for their client.
Now let's see where we can get the MLS listing to show up.
Where do buyers go to do research and find homes. Online. In fact it's now as high as 92% start their research online. That's before they hire a Realtor, before they drive neighborhoods, before anything else. 
The simple addition of your home listing to our MLS will mean it now shows up on Realtor.com. It's still one of the most commonly visited sites by buyers but it does not stand alone. If you've heard of Yahoo real estate, Trulia, Zillow, Homes.com you'll know there are a lot of alternative web sites that buyers visit. So we want to be sure your home is on all of these sites, the big ones and the little ones. We achieve this by syndication. In fact we'll syndicate your home to over 900 of these web sites. If anyone inquires about your home on one of these web sites that inquiry will be sent either to Corinne, or if an agent has paid for leads from that site it might go to them. Either way buyers interested in your home will be directed to a broker.
Our picture is just a small sampling of the sites we always syndicate to.
Of course we'll be adding as many photos as we can to your listing, a virtual tour with more photos and even video, before we publish the listing. So right out of the gate your home will provide those buyer researchers with a lot of information. Viewers can send inquiry emails, request showings or just bookmark the listing for the future.
Do you think this is something you would benefit from when listing your Palatine home for sale?
Stay tuned for the next stage in marketing your Palatine home for sale.
Corinne Guest
Realtor & Managing Broker
Royal Advocate Realty, Barrington
Call today 847-363-3686 for real estate and relocation service.
Suburban Real Estate - Lake Zurich, Hawthorn Woods, Kildeer, Long Grove
Hi Corinne. This is an excellent post to share to your consumers and inform them of the advantages of consulting an agent on their home selling. Thanks for sharing!
What an amazing and fact-filled post, Corinne. Have you ever thought of giving lessons?? If so, I'll be your first pupil! The things I could learn from you boggle my mind ...
Gene